Muyun Yang (Stella)

I am so glad to hear various and impressive discussion from my classmates and I one question from Ning An( Is there any problems in sample selection part? ), a combined question from Marianna Breytman and Daniel Ahn (Can you elaborate on how you would improve MOOC consumer engagement through social media? Would be interested in hearing your ideas and specifics! What kind of research studies would you conduct if you wanted to apply this theory to MOOCs? ). Question 1: Engage more users into MOOC through social media ways. After analyzing the article of “Creative strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement”, I find a similarity between the consumer engagement and user engagement of MOOC system. In essence, MOOC is online educational course products aim to have a broader audience. The aim to spread it to a larger extent of the audience is the same with the goal of the brand to promote products. In this Case, both...

Articles related to identity construction and self-esteem in social media platforms actually resolve some of my questions in former blogs. At first, offline interpersonal relationship seems not to be alienated. The finding in ”Text-based communication influences self-esteem more than face-to-face or cellphone communication”  is very interesting. Based on the survey and experiment, face-to-face stills take the major rules and is not replaced by online communication.(at least in initial communication between strangers) It is a response to the worries that people would be more indifferent to offline interaction. In the second place, online communication enrolls people in a more relaxing environment. Reduced in-person social pressure encourages adults to disclose more in text-based communication online. Without constraints of appearance and physical elements, we are more relaxed to share more in-depth thoughts. For instance, it is easier to type out “ I love you, my dear ...